left on the table, every single month. You're collecting 20 cents of every dollar your leads represent.
LEAKING OUT
$80,000
80% of your leads' value
$20,000
earned (20% close)
Total value in your leads$100,000
You have 10 leads worth $10,000 each. That's $100,000 sitting in your pipeline right now.
At a 20% close rate, you keep $20,000. The other $80,000 disappears, not because the leads were bad, but because the system lost them before they could close.